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Copywriting is one of the most valuable skills any IM marketer can have.

If you learn how to write copy, you can save a lot of money because a really good writer can be very expensive. All online marketers can tell you it’s a pricey service to outsource. But even you can easily afford it, it will be to your advantage to understand the principles involved. It’s the words and the copywriting that will make your sales and earn you money. It is through your copywriting that you turn a casual site viewer into a dedicated buyer.

So we want to offer you some basic copywriting tips that can help you become acquainted with this art. If you would like to learn how to use copywriting to boost your online income quickly take a look at my Never Fail List Building Bonus package for more information.

Most of the time copy should be less than obvious. We’ve all seen examples of horrible copy that violates that principle. This copy has been shown to always fail, and never sell. Your sales copy needs to do its job while making people thank you for selling them something. If you do not now, soon you will understand the importance of copy if your sales messages fail to convert.

Copywriters frequently tell a story in sales letters, and it’s the subtle presentation and part of the overall sales message. You never want to shout or advertise that it’s a sales message, even though most people know it is. Those are a huge turn off!

No rules regarding how long your copy should be. Most people who write copy, and are not properly trained, tend to believe that all copy must be long - longer is always better. That is a fallacy and usually does not produce good results. When you write copy it only needs to be as long as it needs to be. If you can get your message across in just a few hundred words, do not try to beef up the copy with more. If you need more words to correctly and accurately get it done, use them. One of the most common reasons to make it shorter is if, after proof-reading, you find copy that really does not serve a good purpose and can stand to be cut. You don’t have to adhere to a specific word count.

Another way to use headlines is to use them to separate different sections of your sales page. A bold headline in a bigger font that describes the next section of text is a great way to switch selling tactics in the middle of a page without confusing the reader. This is also a good technique for grabbing the attention of “skimmers,” people who quickly browse the page before deciding whether or not to read it. Website viewers often do this, giving the page a quick glance before deciding to either read it or move on.

It’s like watching a professional musician… they make it look easy. As you start to write your own sales pages and marketing copy, however, you’ll understand there is more to copywriting than meets the eye. But practice makes for better copywriting.

If you want to know where to start: The basics.